LegislativeIQ’s goal is to bring intelligent technology to Florida’s policy arena, transforming complex legislative data into clear insights. They aim to combine deep policy expertise with innovative tools to help decision makers act with confidence.
In determining the look and feel of their brand, LegislativeIQ was focused on highlighting the human element of their work. They have assembled a professional, experienced, and reliable team – and they wanted their brand to reflect it. Our addition of the speech bubble around the “IQ” letters brings their “people first” approach to the forefront. None of their work is possible without the knowledge, care, and drive of their team.
Our challenge was to create a brand that felt modern and fresh, but without leaning too heavily on politically-charged color palettes. We paired a sans serif font with a bright gradient to lend a feeling of friendliness and familiarity, while still being trustworthy and approachable. Our modular web layouts allow for ease of communication and a clear hierarchy of information, which is crucial when conveying complex legislative information.
