Firefly Aerospace, based out of Cedar Park, Texas, aims to provide economical and convenient access to space for small payloads through the design, manufacture and operation of reliable launch and spacecraft vehicles.
Firefly asked us to fine-tune and expand upon their existing brand, in tandem with a full website redesign. Our solution was to simplify a brand that had become overwhelmed with graphic effects and text treatments.
The result was a more accessible and aspirational brand platform that could easily communicate Firefly’s vision, product, and services to a range of audiences from rocket scientists to investors to media outlets. We provided a suite of marketing assets to the client, including white papers, wearables, recruiting materials, and an image-forward website.
