Comcast Spotlight helps local, regional and national advertisers create custom, multi-screen marketing solutions.
Comcast Spotlight needed a campaign that spoke directly to local business owners in targeted areas. TV testimonials, featuring local, recognizable business owners who increased their business using Comcast Spotlight’s services, were a way to reach their different audiences and convincingly convey the Spotlight message. The spots were filmed on-location and air in local and regional markets. Long-form, VOD edits were produced for on-line advertising. Additional campaign materials included a responsive website to attract potential testimonial candidates, email template for correspondence and regional brochures.