Building TV Campaigns with Custom UX

We recently designed and developed a web-based tv campaign builder for Comcast Spotlight. The unique interactive experience gives regional sales reps and local businesses the ability to build sample advertising campaigns by choosing combinations of local advertising zones and specific demographic groups they’d like their campaign to target. After selecting a target audience, the configurator provides an audience summary, specific tv networks their campaign will air on, supplemental media suggestions, and a … Continue reading »

Comcast Spotlight Shoot: Success on a Full Stomach

Our first shoot for Comcast Spotlight’s TV testimonial series at Elmer’s Restaurant in Beaverton, Oregon went off without a hitch. Well, that may be stretching the truth a little. As with any on-location shoot we had our challenges, like dense fog, an uncommonly busy lunch rush, and the persistant and pervasive noise of the dishwasher machine to name a few. But the shoot was a … Continue reading »

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