Building TV Campaigns with Custom UX

We recently designed and developed a web-based tv campaign builder for Comcast Spotlight. The unique interactive experience gives regional sales reps and local businesses the ability to build sample advertising campaigns by choosing combinations of local advertising zones and specific demographic groups they’d like their campaign to target. After selecting a target audience, the configurator provides an audience summary, specific tv networks their campaign will air on, supplemental media suggestions, and a … Continue reading »

Life after Skeuomorphism

With the flat visual user interface pioneered by Apple’s IOS 7 now widely accepted by the design community, its competitor has tasked itself with taking it to a new level. At Google’s I/O 2014, their design team showcased a new concept which incorporates the world of material design and that of the flat visual user interfaces we use on a daily basis. By … Continue reading »

Adapting Logos for the Small Screen

In elementary school when I was first taught the fundamentals of writing, my teacher stressed the importance of the five w’s… who, what, where, when and why. Little did I know then, that these same principles would stay with me for life and as a designer, could and should always be applied to my work.  When starting on a new web project we … Continue reading »

5 Web Design Trends on their Way Out

In the digitally-focused culture we live in, advances in technology move faster than we can sometimes keep up making experiences like purchasing a new iPhone (only to discover their newest version is being released the very next day) pretty frustrating. That’s why it helps to be up-to-date (if only for the moment) on trends that are in and out in … Continue reading »

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