We recently designed and developed a web-based tv campaign builder for Comcast Spotlight. The unique interactive experience gives regional sales reps and local businesses the ability to build sample advertising campaigns by choosing combinations of local advertising zones and specific demographic groups they’d like their campaign to target. After selecting a target audience, the configurator provides an audience summary, specific tv networks their campaign will air on, supplemental media suggestions, and a budget based on their selections.
The site is built on a WordPress platform with a customized CMS that makes it easy for admin to quickly update zone parameters, demographic groups, and pricing. Additional micro-sites for other regions can also be added quickly and easily. Sites for Sacramento, San Fransisco, Fresno, and Monterey are live with multiple regional sites for the Pacific Northwest coming soon. Here’s Sacramento’s site if you’d like to give it a test drive.
Comcast Spotlight is an advertising sales company providing video solutions to local, regional and national businesses through television and digital advertising. Comcast Spotlight provides local market coverage across multiple platforms and can target customers geographically, demographically and by message to more efficiently and effectively reach specific audience segments.