We recently designed and developed a web-based tv campaign builder for Comcast Spotlight. The unique interactive experience gives regional sales reps and local businesses the ability to build sample advertising campaigns by choosing combinations of local advertising zones and specific demographic groups they’d like their campaign to target. After selecting a target audience, the configurator provides an audience summary, specific tv networks their campaign will air on, supplemental media suggestions, and a … Continue reading
Friday. A magical word, really. One that can only beg for an hour (or two) devoted entirely to relaxing after a week of hard work: Magic Hour. Our in-house bartenders concoct mouth-watering beverages and we bite into anything from pâté to peach gummies to last week’s treat: guacamole. We may have been a week tardy in honoring the Mexican army’s … Continue reading
Our first shoot for Comcast Spotlight’s TV testimonial series at Elmer’s Restaurant in Beaverton, Oregon went off without a hitch. Well, that may be stretching the truth a little. As with any on-location shoot we had our challenges, like dense fog, an uncommonly busy lunch rush, and the persistant and pervasive noise of the dishwasher machine to name a few. But the shoot was a … Continue reading
It’s time to cool up and animate those email campaigns…well, a little at least. With email, there are always going to be constraints. In the super informative A Guide to Animated GIFs in Email, Jason Rodriguez with Litmus spells out all the dos, don’ts and whys of incorporating animated GIFs in email campaigns.
If you’re a designer, you’ve more than likely participated in AIGA at some point in your career. As a student (about a decade ago, eek!), I would often refer to the AIGA design archives for inspiration and to keep up on the latest best practices. Now it’s a great resource for when Dapper is hiring, when we’re craving some creative … Continue reading