Building TV Campaigns with Custom UX

We recently designed and developed a web-based tv campaign builder for Comcast Spotlight. The unique interactive experience gives regional sales reps and local businesses the ability to build sample advertising campaigns by choosing combinations of local advertising zones and specific demographic groups they’d like their campaign to target. After selecting a target audience, the configurator provides an audience summary, specific tv networks their campaign will air on, supplemental media suggestions, and a … Continue reading »

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